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Who they are
Coen Olde Olthof is the founder of Alpha.one, a consumer neuroscience company focused on science-driven marketing insights. A former CMO and recognized as one of the top 10 marketers in the Netherlands, he is a leading expert in attention marketing, neuromarketing, and advertising. His expertise blends insights from AI, cognitive psychology, and neuroscience to decode human behavior and optimize marketing strategies. He is also a sought-after speaker at prestigious events like TEDx and the Neuromarketing World Forum.
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