
Who they are
Hugo Smits is the co-founder and CTO of Verify, an Amsterdam-based AI startup focused on content verification. Formerly a tech lead at Nintendo, where he developed games for the Nintendo DS, Smits leveraged his expertise to establish Verify in 2024. The company utilizes an AI algorithm to embed invisible fingerprints in digital media, ensuring authenticity, combating fake news and copyright infringement, and differentiating between human and AI-generated content.
What they build
Who they build with