Passion Capital

Passion Capital is an operator-led venture capital fund based in London, dedicated to supporting early-stage European entrepreneurs in building impactful technology companies. They adopt a "founder first" approach, investing at the idea stage, even before product or revenue generation, primarily in the AI, FinTech, and Risk sectors. Passion Capital is notable for introducing Plain English term sheets and is committed to fostering a collaborative, tech-first ecosystem. Their track record includes backing over 100 early-stage tech startups, leading to 5 unicorns and 24 exits.