JetLearn features on HolonIQ list for third year and secures deal with NHS

JetLearn, an Amsterdam-based online academy offering live one-on-one lessons in AI, coding and robotics for children aged 6 to 16, has again been included in the HolonIQ Europe EdTech 200 in 2024. This is the third consecutive year the company has appeared on the list, this time as one of the five highest-ranked providers in the STEAM for Kids category. On the same day, 18 July 2024, JetLearn announced a partnership with the NHS Staff Benefits Program, giving families of NHS employees in the United Kingdom access to the academy's courses.

JetLearn was founded in 2020 by Abhishek Bahl, Pooja Mehta and Jatin Luthra. The company is based in Amsterdam but focuses primarily on international markets through an English-language online platform. It now serves students in more than fifty countries. In 2022, JetLearn raised €1.2 million in a seed round led by the INSEAD Angel Group, with participation from venture capital partner Antler and several individual investors.

What the HolonIQ listing means

HolonIQ is a market research firm focused on the global education sector that compiles the Europe EdTech 200 annually. The selection is based on three criteria: product quality, team strength and the company's market momentum. Not all selected companies publish their revenue or growth figures, and JetLearn's data is likewise not publicly available.

JetLearn is specifically recognised on the list for its AI curriculum, aligning with growing demand for structured technology education for young people. The STEAM for Kids category covers providers targeting science, technology, engineering, arts and mathematics for younger age groups. A top-five ranking within that category gives an indication of how the company compares to other European providers in the segment, though the exact ranking criteria are not fully disclosed.

JetLearn's programmes are accredited by STEM.org and certified by the Education Alliance Finland, two organisations that award quality marks to educational programmes. JetLearn uses both certifications as a differentiating factor with parents and partners.

Partnership with the NHS Staff Benefits Program

Alongside the HolonIQ recognition, JetLearn announced a partnership with the NHS Staff Benefits Program on 18 July 2024. Through this programme, employees of the British national health service can obtain discounts and benefits from selected providers. Families of NHS employees accessing JetLearn through the programme receive a fifteen percent discount on courses.

The NHS Staff Benefits Program has a large membership base: the NHS is one of the largest employers in the world, with more than 1.3 million employees in England alone. For JetLearn, the partnership provides a direct gateway to a sizeable pool of potential customers in the United Kingdom, a market the company already serves through its international platform.

Founder and CEO Abhishek Bahl described the partnership as recognition of JetLearn's mission to make technology education accessible to a broad group of children, according to communications surrounding the announcement. No concrete figures regarding expected participants or the financial terms of the collaboration have been disclosed.

Amsterdam base, international client base

JetLearn is headquartered in Amsterdam, but its client base spans more than fifty countries. This pattern is common among Dutch edtech startups: an office here, but customers worldwide. For international technology companies, the choice of Amsterdam as a location is typically associated with the availability of talent, an English-language working environment and infrastructure suited to fast-growing businesses.

The €1.2 million seed funding from 2022, led by the INSEAD Angel Group with participation from Antler, remains the only known investment round to date. Whether JetLearn has raised additional capital since then cannot be determined from public sources. Concrete revenue and growth figures have not been disclosed.

For the Dutch and European edtech scene, JetLearn illustrates how a small team with limited starting capital can still build visibility in European market overviews, in part by choosing an international niche with a clearly defined age segment and recognisable subject areas such as AI and robotics. The combination of a HolonIQ listing and an institutional partnership such as the one with the NHS may serve as a recognisable roadmap for other early-stage companies in the segment looking to build credibility with larger clients.