MoreMovement receives growth financing from BIM starter fund for AI movement analysis

MoreMovement B.V., based in 's-Hertogenbosch, was awarded growth financing on 2 July 2025 from the Data & ICT Starter Fund of BIM (Brabantse Ontwikkelingsmaatschappij voor innovatie en financiering). The funding will go towards further development and real-world testing of the AI platform the company uses to analyse movement via a standard smartphone camera.

MoreMovement was founded in 2024 and targets two markets: sport and therapy. The platform is designed for situations where professional movement analysis is valuable but where the barrier of expensive clinical measurement equipment is too high. Anyone with a smartphone to hand can, in principle, get started.

With the new financing, the company intends to develop the platform further and validate it in practice. Specific details about the amount have not been disclosed.

What the platform does

The core of the MoreMovement platform is movement analysis via a smartphone camera. The system uses AI to capture and assess bodily movement without requiring sensors or specialised hardware. This makes it usable outside the clinic, for example, with a physiotherapist, a sports coach, or at home with a patient who is rehabilitating.

The application sits at the intersection of healthcare and sport. In therapy, it may involve tracking recovery after an injury or operation, with the therapist able to observe remotely or on-site how a patient is moving. In sport, the focus is more on performance analysis and injury prevention. Both applications rely on the same technical principle: the AI recognises and interprets movement patterns from video footage.

Because all that is needed is a smartphone, access to movement analysis is fundamentally different from traditional clinical measurement methods, which typically require expensive equipment and specialised facilities. That difference in accessibility is one of the founding principles behind the product, as reflected in the company's profile.

Financing through the BIM starter fund

The financing comes from the Data & ICT Starter Fund, a BIM instrument aimed at early-growth-stage companies in the Brabant technology and data sector. The fund focuses specifically on startups that have a working concept and want to take the next step towards market entry or product development.

MoreMovement fits that profile: the company is just over a year old and has now secured external financing to advance its platform. The fact that the funding comes via a regional fund aligns with the company's home base in 's-Hertogenbosch, which falls within the province of Noord-Brabant.

The exact size of the investment has not been published. BIM funds typically operate with loans or participations within a limited range, but without official confirmation no specific figures can be attached.

Healthcare and AI in the Brabant startup scene

MoreMovement is one of the young Dutch companies applying AI to healthcare, a sector increasingly regarded as strategic territory for technological innovation. The combination of rising healthcare costs, staff shortages and growing use of smartphones and wearables is creating space for products that deploy data differently from traditional healthcare technology.

For other early-stage startups in the Dutch healthtech space, this move demonstrates that regional funds such as the BIM Starter Fund represent a concrete financing route alongside larger venture capital channels. Through BIM, Brabant has built an active toolkit for precisely this stage, which is relevant for founders who are not yet eligible for larger investment rounds but do have a working product and are seeking real-world validation. For investors and policymakers tracking the Dutch AI-in-healthcare sector, MoreMovement illustrates how local ecosystems can support that early step.