Swoep wants to connect business systems via AI agents, data stays on EU servers

The 's-Hertogenbosch-based company Swoep has registered with the Dutch Chamber of Commerce as Swoep.AI Logistics B.V. and is launching a platform that connects business systems such as ERP and CRM using AI agents. The platform targets organisations that want to consolidate and automate their scattered business data without having to build custom integrations.

Swoep positions itself as a no-code or low-code middleware layer on top of existing software. Through a chat interface, employees can query their own data, build dashboards and have automated agents carry out tasks. Processing takes place on servers within the European Union, which the company cites as a distinguishing factor compared with providers that process data outside Europe.

What the platform does

At the core of Swoep is an integration layer that connects to more than 5,000 business applications, including widely used ERP packages, CRM systems and related business software. Once the connections are in place, users can ask questions about the combined data from those systems in plain language via a chat window, for example about stock levels, customer orders or revenue figures.

Users can also build dashboards and applications based on that data without any programming knowledge. The AI agents go a step further: they can automatically handle recurring tasks based on instructions or triggers from the connected systems. The idea is that employees spend less time manually retrieving data or copying it between applications.

The platform is explicitly aimed at companies that already run a range of systems but find that those systems barely communicate with one another. Rather than opening up each system separately, Swoep acts as a central conversational interface for an organisation's entire data collection.

Pricing model and availability

Swoep operates on a subscription model with three tiers: Self-Service, Pro and Enterprise. The exact prices per tier have not been published in the source material. The Self-Service subscription is intended for smaller organisations or teams that want to set up the platform independently, while the Enterprise tier presumably offers customisation and support for larger companies with more complex integration needs.

The platform is accessible via Swoep.AI. The company is registered under Chamber of Commerce number 99377357 and is located at Vughterstraat 141 in 's-Hertogenbosch.

EU hosting as a deliberate choice

A recurring theme in Swoep's positioning is the location of data processing. All information flowing through the platform is processed on servers within the EU. For companies working with sensitive business data or subject to sector-specific compliance requirements, such as the GDPR, the question of where data is stored and processed is relevant when choosing an AI platform.

The emphasis on EU hosting aligns with a broader trend in the European business software market, where several providers differentiate themselves from American and Asian competitors by explicitly stating that data does not leave the continent. For Swoep, it is a way to build trust with organisations that are wary of sharing data outside European jurisdiction.

For the Dutch and broader European enterprise AI tools market, Swoep's emergence is an example of how smaller, regional players are attempting to gain a foothold alongside large international platforms. With a focus on breadth of integration, a no-code approach and a clear data residency policy, the company is targeting a segment that demands pragmatic automation without major upfront technical investment. Whether that is sufficiently distinctive in a market where established players such as Microsoft and SAP are also expanding comparable integration and AI functionality remains to be seen.