Personal taste profile connects consumers to matching products
AgriFood · Purmerend · Founded 2016
What they build
TasteIndex b.v. is a technology company that provides a digital solution for matching consumers with food and beverage products based on their personal taste preferences. The company's core offering is a scientifically proven system that digitizes taste, enabling customers to select unknown products without prior tasting. This system is founded on the work of Professor Dr. Peter Klosse, who developed a scientific model for determining the objective attributes of flavor, distinguishing it from subjective taste. The model classifies flavor according to three dimensions: flavor richness, contracting mouthfeel, and coating mouthfeel. By having people answer a short series of questions, the software creates a personal taste profile, which is then visualized and matched with products that align with the customer's preferences. This process helps retailers and brands discover patterns in buying behavior, allowing them to create personalized offers, such as matching wine and cheese, and ultimately improving customer value.
The people behind it
Who believes in them
TasteIndex b.v. raised €3M in total. The latest known round is Seed (2022).
Who works with them
They work with iBOOD.
Where they are
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