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AI Applications in Architecture, Film and Marketing | Runway AI Summit 2026

Runway12 August 2026Watch on YouTube

Description

AI in architecture, advertising and film: what changes Try Runway: https://app.runwayml.com BCG partner Bob Wu talks with KPF's Andy Cristoforo, Story First Studio co-founder Brian McDonald and Silverside founder Rob Rubel about how AI is changing three craft industries. Recorded at the Runway AI Summit, this panel covers architects replacing PDF boards with video walkthroughs, the brand brain behind Coca-Cola's holiday campaign that produced 100 city-specific endings in five days and what happens to junior craft skills when the tools do the work. Related Case Studies: KPF: https://runway.com/customers/how-kpf-is-incorporating-ai-video-into-architectural-workflows Silverside: https://runway.com/customers/how-silverside-ai-builds-coca-colas-best-ads-for-65-percent-less Subscribe: https://youtube.com/runwayml?sub_confirmation=1 Runway is building foundational Real-World Intelligence that can understand, simulate and act in the world. We offer products and services built on-top of this intelligence to empower individuals and organizations to do more in the world. Follow Runway Twitter: https://twitter.com/runwayml Instagram: https://instagram.com/runwayapp LinkedIn: https://www.linkedin.com/company/runwayml Discord: https://discord.gg/vzcy6cKrcE Runway Academy: https://academy.runwayml.com Help Center: https://help.runwayml.com #Runway #AIVideo

What you'll learn

  • Architects are replacing traditional PDF presentations with AI-powered video walkthroughs, making design presentations more visual and comprehensible to clients.
  • Generative AI enables marketers to rapidly produce campaign variations at scale, such as 100 city-specific versions of Coca-Cola's holiday campaign in just five days.
  • AI tools are transforming workflows in creative industries by automating routine work and freeing professionals to focus on strategy and concept development.
  • Implementing AI in architecture, film and advertising requires attention to preserving craftsmanship and developing junior talent despite automation of tasks.
  • Practical use cases demonstrate that AI tools significantly reduce production timelines and costs while increasing creative output and quality.

Frequently asked questions

How are architects using AI to present their designs?
Architects are replacing static PDF boards with AI-generated video walkthroughs, allowing clients to experience designs in a more immersive and comprehensible way.
How many variations did Silverside create for Coca-Cola's holiday campaign using AI?
Silverside produced 100 different versions of the campaign, each customized for specific cities, all completed within five days using generative AI.
What are the benefits of AI tools for creativity in advertising?
AI tools enable advertisers to rapidly generate high volumes of variations, significantly reduce costs and accelerate production speed, allowing teams to focus on creative strategy.
What challenge emerges for junior professionals in creative fields due to AI automation?
A key concern is how junior craftspeople can develop their skills when AI tools automate routine work that traditionally was essential to their learning process.

Topics

ai videogenerative aiapplicationscreative industriesrunway