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AI, creativity and the future of ownership | Nicholas Thompson & global media leaders

AI for Good16 July 2026Watch on YouTube

Part of series

Ep. 3 · ITU & AI-standaarden

Bilel Jamoussi (ITU) legt uit hoe internationale standaarden vertrouwen in autonome AI-systemen mogelijk maken.

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What you'll learn

  • AI is reshaping how value is created, captured and shared across creative industries like journalism and music.
  • The future of creator rights depends on new policies around ownership and ensuring AI's benefits are shared more widely.
  • Creators and media organizations must adapt to a landscape where AI impacts their work and transforms how they engage audiences.

Frequently asked questions

Which sectors are most impacted by AI in the creative industry?
The panel discussion focuses particularly on journalism and music. These sectors experience direct changes in how content is created, distributed and monetized through AI technologies.
How can creators fairly benefit from AI?
Experts, including those from WIPO, discuss how intellectual property policies must evolve so AI's benefits are more widely shared. This requires new legal frameworks and collaboration models between platforms and creators.
Who participates in this discussion on AI and creativity?
The panel is moderated by Nicholas Thompson from The Atlantic and brings together experts from WIPO, TIME, ProRata and Warner Bros. Discovery, each with expertise in different aspects of AI and the media industry.
How is AI transforming the audience experience with creative content?
The discussion examines how AI transforms audience interactions and experiences, though specific examples depend on the panelists' exchange about innovations in both sectors.

Topics

ai-creativityintellectual-propertypolicymedia-industryownership-rights

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Description from the channel

From journalism to music, AI is reshaping the creative landscape — redefining how value is created, captured and shared. Ken-Ichiro Natsume, Assistant Director-General at WIPO; Jessica Sibley, CEO of TIME; Bill Gross, Founder and CEO of ProRata & Gist; and Avi Saxena, Chief Technology Officer at Global Digital, Warner Bros. Discovery, explore what the rise of AI means for creators, ownership and the future of creative industries. Moderated by Nicholas Thompson, CEO of The Atlantic, the discussion examines how AI is transforming audience experiences and how its benefits can be more widely shared. Recorded live at the AI for Good Global Summit 2026 in Geneva, Switzerland. ____________________________________________________________________ AI for Good is identifying innovative AI applications, building skills and standards, and advancing partnerships to solve global challenges. AI for Good is organized by ITU in partnership with over 50 UN partners and co-convened with the Government of Switzerland. Join the Neural Network! 👉https://aiforgood.itu.int/neural-network/ The AI for Good networking community platform powered by AI. Designed to help users build connections with innovators and experts, link innovative ideas with social impact opportunities, and bring the community together to solve global challenges using AI. 🔴 Watch the latest #AIforGood videos! https://www.youtube.com/c/AIforGood/videos 📩 Stay updated and join our weekly AI for Good newsletter: http://eepurl.com/gI2kJ5 🗞Check out the latest AI for Good news: https://aiforgood.itu.int/newsroom/ 📱Explore the AI for Good blog: https://aiforgood.itu.int/ai-for-good-blog/ 🌎 Connect on our social media: Website: https://aiforgood.itu.int/ X: https://twitter.com/AIforGood LinkedIn Page: https://www.linkedin.com/company/26511907 LinkedIn Group: https://www.linkedin.com/groups/8567748 Instagram: https://www.instagram.com/aiforgood Facebook: https://www.facebook.com/AIforGood Disclaimer: The views and opinions expressed are those of the panelists and do not reflect the official policy of the ITU.