ChatGPT krijgt volgende week advertenties in Nederland

What you'll learn

ChatGPT will start showing ads next week in 31 European countries, including the Netherlands.
Ads will only appear for free-tier users and ChatGPT Go subscribers, not for paid plans such as Plus and Pro.
Advertisers can initially only buy campaigns through OpenAI contacts and external agencies; a self-serve platform follows later in the summer.
OpenAI once promised there would never be ads in ChatGPT, a promise that is now being broken.

Frequently asked questions

When will Dutch users start seeing ads in ChatGPT?

ChatGPT will start showing ads next week in 31 European countries, including the Netherlands. The rollout was part of a phased introduction that began in Europe at the end of August 2026.

Who will see ads in ChatGPT?

Only users of the free version or the cheapest ChatGPT Go subscription will see ads. Subscribers to Plus, Pro, Business and Enterprise plans stay ad-free.

Can advertisers buy campaigns on ChatGPT themselves?

Not directly yet. Advertisers currently have to go through OpenAI contacts and external agencies. A self-serve platform like Meta and Google offer will only follow later in the summer.

Were ads in ChatGPT previously promised or ruled out?

Yes. OpenAI previously said there would never be ads in ChatGPT or WhatsApp. That promise has now turned out to be outdated, as the European rollout starts next week.