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Claude Code + Clay Makes Lead Generation Actually Fun

Name: Claude Code + Clay Makes Lead Generation Actually Fun
Uploaded: 2026-07-12T14:03:40.139Z
Duration: 18 min 3 s
Channel: Nate Herk | AI Automation
Description: Tutorial on building a lead generation system using Claude Code and Clay, where AI models are used to find, enrich leads and generate personalized emails for outreach campaigns.

Nate Herk | AI Automation12 July 2026Watch on YouTube

Part of series

Ep. 6 · AI Lead Generation

Praktische tutorials voor webagencies die AI inzetten om automatisch klanten en redesign-kansen te vinden.

View the series

Description

Claim 2,000 FREE Clay credits here: https://bit.ly/4gzSl9L My playbook for growing a $1M AI agency: https://app.aiautomationsociety.ai/opaa-ads-optin My FREE resources: https://www.skool.com/ai-automation-society/about?el=claude-code-clay&hcategory=youtube-videos&utm_campaign=free-group My Tools💻 FREE MONTH voice to text: https://get.glaido.com/nate Code NATEHERK for 10% off VPS (annual plan): https://www.hostinger.com/vps/claude-code-hosting Finding leads is the thing that blocks most people from landing their first client, so in this video I connect Claude Code to Clay and build a lead generation machine you run entirely in plain English. Claude Code is the orchestrator and Clay handles the data, sourcing real businesses, enriching them with verified emails and phone numbers through its waterfall, and writing a personalized email for every single lead. I run a real HVAC example that pulled 50 fully enriched leads with custom subject lines and bodies for about 12 dollars in credits, then take the whole list into Clay to buy domains, warm them up, and launch the campaign. If you have been putting off cold outreach because the data and the tools felt like too much to manage, this is the easiest way I have found to do it. Sponsorship Inquiries: 📧 nate@smoothmedia.co Connect with me: https://www.linkedin.com/in/nateherkelman/ https://x.com/nateherk https://www.instagram.com/nateherk/ TIMESTAMPS 0:00 What We're Building 0:58 The Data Problem vs The Tool Problem 3:01 Why Clay and the Waterfall 4:25 Setting Up Clay and the Plugin 6:06 Connecting Your Account 7:26 The Goal Prompt 9:37 How It Runs and What It Cost 11:40 The Enriched Data and Email Copy 13:32 Launching the Campaign in Clay 17:02 Final Thoughts

What you'll learn

Integrate Claude Code and Clay to automatically find, enrich and generate emails for leads in outreach campaigns
The system retrieves business data, adds verified email addresses and phone numbers, and writes personalized emails for each lead in a single workflow
Generate large volumes of qualified leads economically, such as 50 fully enriched leads with custom subject lines and content for approximately 12 dollars

Frequently asked questions

How does the system automatically enrich leads?

Clay uses a waterfall system that breaks down business data, adds verified contact information (email addresses and phone numbers), and uses Claude Code to generate personalized email copy for each lead.

What does it cost to generate leads with this system?

In the example, generating 50 fully enriched leads with custom subject lines and bodies cost approximately 12 dollars in Clay credits.

What data does the system retrieve for each lead?

The system retrieves business data, adds verified email addresses and phone numbers, and generates personalized email subject lines and body copy for each lead.

Topics

ai automation lead generation claude ai no-code tools agency growth