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Course Overview - Business Opportunities and Applications of Generative AI

Stanford Online1 September 2026Watch on YouTube

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Learn more and enroll in the course: https://online.stanford.edu/courses/xfm111-business-opportunities-and-applications-generative-ai Generative AI has unlocked incredible opportunities for businesses and organizations. To fully leverage these possibilities and drive innovation, leaders must have a strong understanding of generative AI and its abilities. After completing this course, you will have the skills and knowledge necessary to navigate the AI landscape and harness this powerful technology. We have gathered some of the most distinguished experts in the field to bring you a conference-style learning experience exploring capabilities, limitations, strategy, innovation, deployment, applications, and the legal implications of generative AI. Developed in collaboration with the Stanford Institute for Human-Centered Artificial Intelligence (HAI), this course will enable you to plan, execute, and use generative AI to improve performance while ensuring the human perspective remains at the forefront. - Analyze the capabilities and limitations of generative AI within an organizational context. - Identify opportunities for innovation and execute a successful generative AI strategy. - Utilize data and AI to improve people management and managerial decision-making. - Support successful frontline transformation and skill-development in AI-augmented workforces and organizations. - Explore different types of generative AI agents and their emerging applications in business. - Analyze the impact of AI on productivity and discuss the economic complexities of integrating AI into the workforce. - Apply practical techniques for driving human-AI collaboration and productivity in the workplace. - Evaluate the legal risks of generative AI and their implications for organizations. Learn details about the Generative AI: Technology, Business, and Society Program: https://online.stanford.edu/programs/generative-ai-technology-business-and-society-program