How to Build Unbeatable Agency Trust | eCommerce Tips | Channable
Channable16 June 2026Watch on YouTube
Part of series
Ep. 6 · Channable Agentic Commerce
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Can an LLM replace your expertise? Only if you let it. At Channable's Agency Partner Day 2026, Koen Hendrickx took the stage to challenge the status quo. In a world where AI and Big Tech are rapidly automating the creative and manual work that agencies used to rely on, how do you stay attractive and trustworthy? The answer isn't in trying to out-code Silicon Valley, it's in solving the strategic business problems they can't. In this keynote, you’ll discover: ✨ The Death of the Tactical Agency: Why the typical agency-client relationship is changing and why efficiency alone is no longer a USP. ✨The Pivot to Strategy: How to shift your focus from executing tasks to driving real business impact. ✨The "Full-Scope" Model: Why the future belongs to agencies that integrate deeper knowledge, new skills, and pre-built tools into their core offering. ✨The Human Marketing Engine: How to build a "more human" brand that earns trust in an era of LLMs. ✨Earned Media & Authority: Why taking the "risk" of standing in front of an audience is your best defense against automation. Get in touch with Koen Hendrickx 👉 https://www.linkedin.com/in/koen-hendrickx/ More information about our multichannel platform for eCommerce 👉🏼 https://shorturl.at/jwTau Sign up for a free demo 👉🏼 https://shorturl.at/tyCex Want to stay ahead of the curve and always be up-to-date about eCommerce? ✅ Subscribe to our YouTube channel. Who is Channable? 🤓 Channable is the Multichannel Platform for eCommerce that empowers businesses to quickly and reliably grow on any online channel, achieving quicker time to market, improved efficiency, and greater ROI. With Channable, every team or professional that is managing an online channel, can collaboratively list and advertise products, while analyzing performance data, all in one platform. What does Channable do? 💻 Channable is a B2B SaaS platform that offers a fully integrated way to market your products online. The solution empowers marketers and businesses to manage, scale, and optimize online marketing with powerful rules and overview connecting to over 2,500+ channels. Advertising on marketplaces like Amazon and Bol.com or feeds like Google Shopping and Facebook has never been easier. Trusted by over 25,000 active users worldwide, Channable seamlessly sends millions of their products to any online channel, daily. Ensuring smooth eCommerce operations. ▬▬▬▬▬▬▬▬▬▬▬▬▬▬ LEARN MORE ABOUT US ACROSS ALL OUR CHANNELS 👇 ▬▬▬▬▬▬▬▬▬▬▬▬▬▬ 🖥️Website: https://shorturl.at/tl7Pw 📚eCommerce library: https://www.channable.com/blog 🏢LinkedIn: https://www.linkedin.com/company/channable/mycompany/ 📸Instagram: https://www.instagram.com/channableglobal/ #AgencyGrowth #EcommerceMarketing #ThoughtLeadership #AIeCommerce #AICommerce #DigitalMarketing #DigitalAdvertising #Channable
What you'll learn
- AI replaces agency work only if you let it, the future lies in strategic value rather than task execution.
- Tactical agencies become obsolete; success requires pivoting toward solving real business problems that AI cannot address.
- The 'Full-Scope' model integrates deeper knowledge, new skills, and pre-built tools to make agencies more competitive.
- Building trust in the AI era happens through human, authentic marketing and establishing genuine relationships with audiences.
- Earned media and public expertise are your best defense against automation and differentiate agency work from algorithms.