How to Prove Marketing ROI with AI, Tableau & Agentforce

Description

Discover how marketing teams can move beyond vanity metrics and measure the campaigns, channels, and customer journeys that drive real revenue. This session explores how Agentforce Marketing, Marketing Cloud, and Tableau work together to unify marketing data, automate analysis, improve attribution, and deliver AI-powered insights across the customer lifecycle. Learn how organizations can track campaign performance, identify high-impact marketing investments, optimize budget allocation, and connect marketing activity directly to business outcomes using trusted analytics and intelligent automation. #Salesforce #Tableau #AgenticEnterprise #Agentforce #TableauConference2026 Learn more about Tableau: https://www.salesforce.com/analytics/ --------- Subscribe to Salesforce’s YouTube Channel: http://bit.ly/SalesforceSubscribe Learn more about Salesforce: https://www.salesforce.com Facebook: https://www.facebook.com/salesforce Twitter: https://www.twitter.com/salesforce Instagram: https://www.instagram.com/salesforce LinkedIn: https://www.linkedin.com/company/salesforce About Salesforce: Improve customer relationships with Salesforce, the #1 AI CRM where humans with agents drive customer success together. Our integrated platform pairs your unified customer data with trusted agents that can assist, take action autonomously, and hand off seamlessly to your employees in sales, service, marketing, commerce, and more. Disclaimer: This video is for demonstration purposes only. All account data depicted is fictional and does not contain personally identifiable information (PII). This content is intended solely to illustrate product functionality in a simulated environment.