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Levi's Used AI to Add Diversity to Its Models. It Could Have Hired People.
AI POSTMORTEM4 August 2026Watch on YouTube
Description
In March 2023, Levi Strauss & Co. announced a partnership with Lalaland.ai, an Amsterdam studio that builds AI-generated ...
What you'll learn
- Levi's partnered with Lalaland.ai, an Amsterdam-based studio, to use AI-generated models to add diversity to its campaigns
- The company opted for artificial models rather than hiring real people to represent diversity in its marketing
- The essay raises ethical concerns about the implications of this choice for employment and inclusion in the fashion industry
Frequently asked questions
Which company created the AI-generated models for Levi's?
Lalaland.ai, a studio based in Amsterdam, developed the AI technology that Levi's used to generate diverse models for their campaigns.
What is the core criticism of the video essay regarding Levi's decision?
The criticism centers on Levi's choosing AI-generated models as an alternative to hiring real, diverse people, raising questions about employment and genuine inclusion.
When did Levi's announce the partnership with Lalaland.ai?
In March 2023, Levi Strauss & Co. announced the partnership with Lalaland.ai.
