Pulse #144: ChatGPT Ads in Nederland, LinkedIn heeft spijt van eigen AI-tool en AI Act dwingt tra...

Name: Pulse #144: ChatGPT Ads in Nederland, LinkedIn heeft spijt van eigen AI-tool en AI Act dwingt tra...
Uploaded: 2026-08-19T09:56:28.000Z
Duration: 23 min 32 s
Channel: Adwise - Your Digital Brain
Description: Podcast episode about AI developments in the Netherlands, including ChatGPT ads, LinkedIn's AI tool, and the impact of the EU AI Act on transparency.

Adwise - Your Digital Brain20 August 2026Watch on YouTube

Part of series

Ep. 2 · ChatGPT Advertenties in Nederland

Alles over de lancering van ChatGPT Ads in Nederland en wat dit betekent voor marketeers en adverteerders.

View the series

What you'll learn

ChatGPT ads are coming to Europe and are only partly personalised, based on conversation topic and broad location rather than specific search behaviour.
From 1 September Google automatically converts search campaigns to AI Max; dynamic search ads follow early in 2027.
At the end of September language settings disappear from search campaigns and Google decides which language version a user sees.
Since 2 August every AI system that talks to users must identify itself as AI and offer a route to a human.
New AI models from Anthropic and Google carry a watermark in the text that makes AI-generated content recognisable with up to 99.9 percent certainty.

Frequently asked questions

When will ChatGPT ads reach Dutch users?

OpenAI is rolling ads out to European users of its free and cheapest tiers and communicated this on 15 August. Dutch advertisers can already prepare campaigns through an OpenAI self-service account, as is possible in the United Kingdom.

What changes at Google Ads on 1 September?

Google starts converting existing search campaigns to AI Max automatically. Dynamic search ads follow from 15 January 2027 with warnings in the interface, and from February 2027 no new DSA ad groups can be created.

What does the AI Act transparency duty entail?

Since 2 August any chatbot or AI telephone operator must identify itself as AI at the first point of contact, and there must always be a path to a human. That path does not have to be live, but it cannot be the only entry point.

How will platforms recognise AI text in future?

Anthropic and Google embed a mathematical pattern in the wording of new AI models. Anyone given the key can read a text back and, with a substantial block of text, state with up to 99.9 percent certainty that AI generated it.