The future needs creators: AI and human creativity | Björn Ulvaeus

Name: The future needs creators: AI and human creativity | Björn Ulvaeus
Uploaded: 2026-07-21T12:07:45.000Z
Duration: 13 min 52 s
Channel: AI for Good
Description: Björn Ulvaeus (ABBA co-founder) argues in this keynote that AI can amplify human creativity rather than replace it, and advocates for collaboration between AI and creators with internationally aligned governance.

AI for Good21 July 2026Watch on YouTube

Part of series

Ep. 1 · Creators & AI: stem aan tafel

Björn Ulvaeus en anderen bepleiten hoe creatieve professionals AI kunnen omarmen zonder hun erkenning en vergoeding te verliezen.

View the series

What you'll learn

AI can strengthen human creativity rather than replace it by working alongside creators
International regulation and cooperation are needed to build trust and accountability around AI
AI-driven innovation can support human progress while preserving culture and knowledge

Frequently asked questions

How can AI strengthen human creativity rather than replace it?

According to Björn Ulvaeus, AI should be deployed as a tool that collaborates with creators to amplify their potential, rather than functioning as a competitor that replaces artists.

Why is international regulation for AI important?

International regulation helps build trust and accountability, ensures shared values, and prevents conflicting systems in a world where AI operates across borders.

What is Ulvaeus's central message about the future of AI and creativity?

The central message is that we must choose collaboration between AI and artists instead of an adversarial 'AI versus creators' scenario.

Topics

ai and creativity human-ai collaboration policy and governance cultural impact

Description from the channel

Can AI help unlock human creativity rather than replace it? In this opening keynote, Björn Ulvaeus, Co-founder of ABBA and President of CISAC, explores how artificial intelligence can support innovation while preserving the creativity, culture and knowledge that drive human progress. He challenges the idea of AI versus artists, arguing instead for a future where AI works alongside creators to amplify human potential. The session also highlights the importance of global cooperation and internationally aligned rules to build trust, accountability and shared value across society. Recorded live at the AI for Good Global Summit 2026 in Geneva, Switzerland. ____________________________________________________________________ AI for Good is identifying innovative AI applications, building skills and standards, and advancing partnerships to solve global challenges. AI for Good is organized by ITU in partnership with over 50 UN partners and co-convened with the Government of Switzerland. Join the Neural Network! 👉https://aiforgood.itu.int/neural-network/ The AI for Good networking community platform powered by AI. Designed to help users build connections with innovators and experts, link innovative ideas with social impact opportunities, and bring the community together to solve global challenges using AI. 🔴 Watch the latest #AIforGood videos! https://www.youtube.com/c/AIforGood/videos 📩 Stay updated and join our weekly AI for Good newsletter: http://eepurl.com/gI2kJ5 🗞Check out the latest AI for Good news: https://aiforgood.itu.int/newsroom/ 📱Explore the AI for Good blog: https://aiforgood.itu.int/ai-for-good-blog/ 🌎 Connect on our social media: Website: https://aiforgood.itu.int/ X: https://twitter.com/AIforGood LinkedIn Page: https://www.linkedin.com/company/26511907 LinkedIn Group: https://www.linkedin.com/groups/8567748 Instagram: https://www.instagram.com/aiforgood Facebook: https://www.facebook.com/AIforGood Disclaimer: The views and opinions expressed are those of the panelists and do not reflect the official policy of the ITU.