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The IMPACT cube 2026: The AI product discovery shift is here

Channable3 October 2026Watch on YouTube

Part of series

Ep. 7 · Channable 2026 Ecommerce

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What you'll learn

  • Product discovery is shifting from traditional keywords to AI engines, LLMs and autonomous agents that give direct recommendations.
  • Rich, high-context product data is the baseline for being recommended by AI engines.
  • Performance marketing teams can pivot from traditional keywords to conversational search intent.
  • Autonomous buying agents on platforms like Amazon require brands to take targeted action to capture market share.
  • Brands and agencies get a concrete 6 to 12 month roadmap for AI readiness, including organizational design and workflows.

Frequently asked questions

Why is rich product data so important for AI discoverability?
According to Robert Kreutzer of Channable, rich, high-context product data is the baseline for being recommended by AI engines. Generative models evaluate product feeds, and high-context data strengthens AI discovery.
How can performance marketing teams respond to the shift toward AI?
Joris Hoogenboom of Happy Horizon shows practical ways for teams to pivot from traditional keywords to conversational search intent.
What should brands do about autonomous buying agents on platforms like Amazon?
Lucas Bassa of Channable explains how autonomous buying agents operate on platforms like Amazon and what brands must do to capture market share.
What steps can a brand or agency take toward AI readiness?
Jen Cornwell of Tinuiti offers a step-by-step 6 to 12 month operational roadmap for AI readiness. Ben Dutter of Power Digital adds organizational design blueprints and workflows for an AI-first marketing setup.

Topics

e-commerceproduct discoveryagentic commercellmevent

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Description from the channel

Welcome to the full recording of The IMPACT cube 2026! Product discovery is undergoing its biggest structural shift since the rise of search engines. Shoppers are moving away from traditional keyword queries and turning to AI engines, LLMs, and autonomous agents for direct recommendations. In this event recording, industry leaders from McKinsey, Tinuiti, Power Digital, Happy Horizon, and Channable unpack how to structure product feeds, adapt performance strategies, and build an AI-ready organization. Robert Kreutzer (CTO at Channable) Topic: Foundational Data for AI Discoverability — Why rich, high-context product data is the baseline for being recommended by AI engines. Katharina H. Giebel (LLM Adoption & Growth at McKinsey) & Jen Cornwell (Sr. Director of AI SEO Innovation at Tinuiti) Topic: Structured Product Data & Enterprise LLM Adoption — How generative models evaluate product feeds and why high-context data powers AI discovery. Joris Hoogenboom (Happy Horizon) Topic: From Keywords to Conversational Intent — Practical ways performance marketing teams can pivot from traditional keywords to conversational search behavior. Lucas Bassa (Product Lead at Channable) Topic: AI Marketplace Discovery & Buying Agents — How autonomous buying agents operate on platforms like Amazon and what brands must do to capture market share. Jen Cornwell (Sr. Director of AI SEO Innovation at Tinuiti) Topic: A 6–12 Month Operational Roadmap for AI Readiness — A step-by-step strategy for brands and agencies to gain a first-mover advantage. Ben Dutter (Chief Strategy Officer at Power Digital) Topic: Getting Your Team AI-Ready — Organizational design blueprints, optimized workflows, and agency case studies for an AI-first marketing setup. Jessica Lan (CRO at Channable) Topic: Closing Keynote & Agentic Commerce Feature Updates — Exclusive product updates and feature reveals designed specifically for AI-driven commerce. Explore all the breaking news, session updates, and product launches announced during the event 👉 https://shorturl.at/LfRNw CHAPTERS 00:00 – Introduction & Welcome 04:17 – Foundational Data for AI Discoverability 15:07 – Structured Product Data & Enterprise LLM Adoption 27:17 – From Keywords to Conversational Intent 37:09 – AI Marketplace Discovery & Buying Agents 48:45 – A 6–12 Month Operational Roadmap for AI Readiness 57:36 – Getting Your Team AI-Ready: Organizational Design 01:03:10 – Closing Keynote & Agentic Commerce Feature Updates Want to stay ahead of the curve and always be up-to-date about eCommerce? ✅ Subscribe to our YouTube channel. Who is Channable? 🤓 Channable is the Multichannel Platform for eCommerce that empowers businesses to quickly and reliably grow on any online channel, achieving quicker time to market, improved efficiency, and greater ROI. With Channable, every team or professional that is managing an online channel, can collaboratively list and advertise products, while analyzing performance data, all in one platform. What does Channable do? 💻 Channable is a B2B SaaS platform that offers a fully integrated way to market your products online. The solution empowers marketers and businesses to manage, scale, and optimize online marketing with powerful rules and overview connecting to over 2,500+ channels. Advertising on marketplaces like Amazon and Bol.com or feeds like Google Shopping and Facebook has never been easier. Trusted by over 25,000 active users worldwide, Channable seamlessly sends millions of their products to any online channel, daily. Ensuring smooth eCommerce operations. ▬▬▬▬▬▬▬▬▬▬▬▬▬▬ LEARN MORE ABOUT US ACROSS ALL OUR CHANNELS 👇 ▬▬▬▬▬▬▬▬▬▬▬▬▬▬ 🖥️Website: https://shorturl.at/tl7Pw 📚eCommerce library: https://www.channable.com/blog 🏢LinkedIn: https://www.linkedin.com/company/channable/mycompany/ 📸Instagram: https://www.instagram.com/channableglobal/ #TheIMPACTcube #AIProductDiscovery #AIDiscovery #AICommerce #AIeCommerce #AgenticCommerce #eCommerce #Channable #PerformanceMarketing