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business
The massive competitive split between having AI and putting it to work.
Modern CTO31 August 2026Watch on YouTube
What you'll learn
- You learn the difference between adopting AI and actually integrating it into daily decisions and workflows.
- You see why real competitive advantages come from execution, not adoption alone.
- You discover why retailers stuck in the adoption phase stand still while others turn AI into a core operating capability.
- You gain insight into the role of accountability in building AI as a daily business capability.
Frequently asked questions
What is the difference between adopting AI and putting it to work?
The video explains that most retailers have already 'adopted' AI, but nearly none have actually put it to work. The real difference lies in building AI into daily decisions, workflows, and accountability.
According to the guest, where does the real competitive split happen?
The competitive split is not about who has AI, but who has built it into daily decisions, workflows, and accountability. Retailers stuck in the adoption conversation are standing still.
How is adoption described in the video compared to execution?
Adoption is described as a checkbox, while execution is what delivers the actual competitive advantage. The video states that execution is the capability that reshapes retail operations and customer experience.
Topics
Description from the channel
Most retailers have already "adopted" AI. Almost none have actually put it to work. The gap between those two worlds(?) is where Joel's guest says the real competitive split happens: not who has AI, but who's built it into daily decisions, workflows, and accountability. Retailers stuck in the adoption conversation are standing still while others turn AI into a core operating capability that reshapes how they run and how customers experience it. Adoption is a checkbox. Execution is the advantage. Is your team executing, or just adopting? #sponsored #AIinRetail #RetailOperations #DigitalTransformation