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Think AI-First: Emmanuel Marill on Building AI-Native Companies | OpenAI France

OpenAI16 July 2026Watch on YouTube

What you'll learn

  • Successful companies think AI-first instead of adding AI to existing processes afterward
  • The biggest opportunities come from embedding AI fundamentally in business strategy, not as an afterthought
  • France has one of the world's strongest AI ecosystems with significant innovation opportunities

Frequently asked questions

What is the difference between AI-first thinking and adding AI to existing processes?
AI-first means embedding AI fundamentally in your business strategy, whereas the alternative is adding AI only to existing ways of working. The first approach leads to significantly greater opportunities and benefits.
Why is it important to focus on solving real business problems with AI?
By focusing on real business problems, you ensure that AI implementations deliver practical value and organizations genuinely benefit from the technology.
What makes France's AI ecosystem unique and strong?
France has strong foundations and talent pools that distinguish its AI ecosystem and make it one of the strongest in the world.

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Description from the channel

What are the most successful companies doing differently with AI? At OpenAI France, Emmanuel Marill, Managing Director, EMEA at OpenAI, shares why the biggest opportunities come from thinking AI-first rather than adding AI to existing ways of working. He also reflects on focus, solving real business problems and why France has one of the world's strongest AI ecosystems.