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What Codex Unlocks for loveholidays

OpenAI27 August 2026Watch on YouTube

What you'll learn

  • AI-assisted code changes at loveholidays grew from 7% to 79% in one year through OpenAI Codex adoption
  • Deployments increased 73% without expanding the engineering team, demonstrating improved productivity
  • Non-engineers can now independently build features via Search Playground, enabling cross-functional collaboration between product managers, designers and engineers

Frequently asked questions

How much did AI-assisted code changes increase at loveholidays?
AI-assisted code changes increased from 7% to 79% in one year, more than a tenfold increase.
Who can now build features with Search Playground at loveholidays?
Product managers, designers and commercial teams can independently build features alongside engineers through Search Playground. Over 10 new search experiences have been developed, mostly by non-engineers.
What happened to deployments while the engineering team didn't grow?
Deployments increased 73% without the engineering team expanding, demonstrating that Codex significantly improved efficiency.

Topics

codexcode-generationdeveloper-toolsenterprise-aicase-study

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OpenAIOpenAI

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Description from the channel

At loveholidays, AI-assisted code changes grew from 7% to 79% in a year, while deployments increased 73% without growing the engineering team. 🚀 With Codex, product managers, designers and commercial teams can now build alongside engineers—with 10+ new search experiences already developed through Search Playground, most by non-engineers.