Why is "Agentic Commerce" suddenly the biggest topic in the marketplace space? 🤖
Channable16 June 2026Watch on YouTube
Part of series
Ep. 3 · Channable Agentic Commerce
View the seriesWhat you'll learn
- Agentic AI fundamentally changes how consumers discover products on marketplaces
- Marketplaces remain the central platform for e-commerce because they are built on discoverability and conversion
- AI agents influence how products are found, directly impacting the visibility of your offerings
Frequently asked questions
What is agentic commerce and why has it suddenly become important for marketplaces?
How do AI agents influence the way consumers find products?
Why do marketplaces remain at the center of the agentic era?
Topics
In this video
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Description from the channel
It’s simple: Marketplaces are still the #1 shopping destination for most consumers. Because these platforms are built on discoverability and conversion, any shift in how AI "shops" hits marketplaces first. In this new episode of Marketplace Growth Podcast, Lucas Bassa and Imco van Elk from Follo discuss why this "buzzword" is actually a fundamental shift in how your customers find you. 👉 Discoverability: How AI agents change the way products are found. 👉 Conversion: Why marketplaces remain at the center of the agentic era. Watch the full episode on our channel! #Marketplace #eCommerce #eCommerceManager #AgenticCommerce #Channable