
Who they are
Ruben Smit is a systems thinker and founder of Sunrise AI, an Amsterdam-based AI startup focused on empowering humanity and transforming unsustainable consumer models through artificial intelligence. He specializes in the intersection of creativity and cognition, at the intersection of design, behavior, neuroscience, and AI. Smit is also a systems designer and culture builder, currently developing Mā, an AI-native health system.
What they build
Who they build with