
Who they are
Joost Hazelhoff is a co-founder of Aurea Imaging, where he currently serves as the Chief Executive Officer, leading the company's growth and commercial strategy. Aurea Imaging, founded in 2016, specializes in precision technology for fruit orchards, offering tree-level farming solutions to maximize productivity. His expertise lies in agtech innovation and sustainable orchard management, particularly with the company's TreeScout system, which optimizes spraying, pruning, and fertilization for fruit growers.
What they build
Who they build with