## CRM Expert
Contract: 1 year fixed-term contract with potential extension
### About the Role
Own the day-to-day delivery of CRM across multiple markets and platforms. This is an execution-first role: 70% hands-on delivery of campaigns, automations, and programmes; 30% strategy and roadmap thinking.
### Key Responsibilities
Campaign Strategy & Orchestration
- Own end-to-end ideation, planning, build, and optimisation of automated and one-off multi-channel campaigns across the full customer lifecycle (email, push, in-app and beyond)
- Redesign campaign triggers and coordination, reducing reliance on repetitive manual builds
- Develop scalable automation frameworks for always-on lifecycle journeys and dynamic campaign execution across markets and channels
- Work in an agile environment, adapting quickly to evolving business priorities and performance signals
Content Personalisation & Segmentation
- Integrate new data and content sources to refine segmentation, audience logic, and content recommendations
- Ensure messaging is dynamically tailored and contextually relevant at scale
- Blend behavioural signals, lifecycle stage and propensity models to drive customer relevance
API & MarTech Integrations
- Bring solid working knowledge of APIs, webhooks and data pipelines within a CRM ecosystem
- Engage meaningfully with MarTech and data analytics teams on integration requirements, data flows, and event tracking
- Brief, review, and troubleshoot alongside implementation teams
AI & Automation
- Use Braze native AI capabilities (Intelligent Timing, Winning Path, Agent Console) to automate optimisation decisions
- Apply generative AI to accelerate copy variants, subject line testing, and personalisation
- Use AI and automation tools (Claude, n8n) to write and debug Liquid, SQL, HTML, and Connected Content
- Connect systems and reduce manual processes to enable scalable campaign operations
CRM Technical Stack Optimisation
- Maximise the effectiveness of the CRM ecosystem by fully utilising existing systems
### About Atollo
Atollo is the world's largest community-driven shopping platform, active in 20+ markets. The 1,000+ team across 10 countries builds products used at global scale.
### Benefits
- 32 days of paid vacation plus birthday off
- Flexible hybrid working scheme
- Learning budget and internal training
- Mental health coaching
- Regular global and local get-togethers
- Possibility of sabbatical after three years
- Cloud-based company setup
- Personal and professional development culture with internal mobility opportunities