AI-marketing specialist who deploys artificial intelligence such as machine learning and natural language processing (NLP) to gather customer insights, automate decisions, and optimize campaigns in real-time.
## Key Applications
- Hyper-personalization: sending customized messages to specific segments at the ideal moment
- Content creation: tools generate text, images, and video
- Predictive Analytics: using historical data to map future trends and customer needs
- Automation: repetitive tasks such as email workflows, lead scoring, and social media planning
## Responsibilities
- Set up and manage Facebook advertising campaigns and Google Ads
- Post organic content with knowledge of what works well
- Run cold acquisition and email campaigns
- Contact potential customers and schedule appointments
- Daily active engagement with people on LinkedIn
- SEA: set up, manage, and optimize Google Ads campaigns
- Manage and monitor META campaigns (Facebook & Instagram)
- Create and manage social media content (LinkedIn, Facebook, Instagram, TikTok)
- SEO: increase organic visibility of websites
- Potentially other marketing tasks such as email marketing and content support
## Requirements
- MBO-4 (Marketing and Communications)
- Proficiency in Dutch, both written and spoken