Monitor and improve brand visibility in AI search engines
Enterprise AI · Amsterdam · Founded 2025
What they build
Promptwatch is a platform designed to help brands and agencies track and optimize their visibility within various AI search engines and large language models, such as ChatGPT, Gemini, and Perplexity. The service focuses on Generative Engine Optimization (GEO), providing tools to monitor when a brand is mentioned in AI-generated responses and the context of those mentions. It offers real-time tracking of AI crawlers, citation analytics, and error tracking to measure brand visibility and performance. The platform provides actionable insights for marketing and SEO teams, helping them understand which content is being read and cited by AI models. By analyzing prompt volumes and competitor visibility, Promptwatch assists users in identifying new opportunities to increase their share of voice in the evolving landscape of AI-driven search results. The company states it is used by over 4,700 brands and agencies to control their presence in AI search.
The people behind it
Who believes in them
Promptwatch raised €1.2M in total. The latest known round is Seed (2025).
Where they are
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