Revenue forecasting and trade optimization for the consumer goods industry
Manufacturing · Maarssen · Founded 2013
What they build
Visualfabriq provides software-as-a-service for revenue forecasting and optimization, specifically targeting the consumer-packaged goods (CPG) industry. The platform helps CPG companies drive profitable revenue growth by providing a reliable outlook on their profit and loss, moving from a volume-based to a value-based perspective. The core of the software is the Revenue Plan, which ensures accurate and predictable decision-making across the organization by establishing a one-number principle. It offers specialized solutions, including Trade Promotion Master, Trade Spend Master, Demand Forecast Master, and Marketing Events Master, all designed to optimize commercial investments and reduce reliance on manual analysis. The software features a single architecture for organizational alignment and includes advanced automation and data integration capabilities to enhance the efficiency of commercial teams.
The people behind it
Who believes in them
Visualfabriq raised €34.3M in total. The latest known round is Private Equity (2021).
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