Introducing CustomerLake – the agentic CDP built in Databricks

Beschrijving

Introducing CustomerLake: The agentic CDP CustomerLake brings core CDP capablities together to help marketing and data teams turn customer data into always-on, 1:1 experiences. With CustomerLake, Customer 360, identity resolution, audience building, campaign automation, activation, and personalization are all available in one platform. And with a shared, governed data foundation, marketers can deploy AI agents that help eliminate manual campaign and keep their focus on customers. Learn more about CustomerLake: https://www.databricks.com/blog/introducing-customerlake-agentic-cdp 00:00 — The impact of AI on the customer experience 02:28 — Why legacy marketing campaigns fall short 03:51 — The shift to Infitity Campaigns 06:41 — What's a CDP? 07:35 — The need for an Agentic CDP 08:55 — Introducing CustomerLake 15:53 — Demo: CustomerLake 21:07 — CustomerLake partners Presenters: Tasso Argyros, VP Engineering, Databricks