An agentic CDP empowers marketing teams to move from static campaigns to Infinity Campaigns

Description

Tasso Argyros, VP of Engineering at Databricks, shares how the agentic CDP is built for the AI era and transforming marketing. Now, marketers can execute autonomous, continuous engagement loops that analyze customer signals and adapt to reshape messaging, timing, and channels in real time. This new type of engagement is called Infinity Campaigns, which leverage LLMs and agents to achieve always-on 1:1 personalization – for the first time ever.