Databricks CustomerLake (Full Keynote)

Description

Databricks enters the marketing industry with CustomerLake, a new Agentic Customer Data Platform (CDP) built natively on Databricks. CustomerLake is an Agentic CDP that unifies customer data, AI models, agents, identity resolution, audience building, and activation — bringing agentic marketing to the open lakehouse. CustomerLake replaces one-off campaigns with “infinity campaigns,” continuous agentic loops that react to customer context in real time, enabling enterprises to deliver 1:1 personalized experiences a billion times a day. CustomerLake offers campaign and profile agents, an open partner ecosystem, and native integrations and reverse ETL to ingest, unify, and activate customer data across the marketing and advertising technology stack. Learn more about CustomerLake: https://www.databricks.com/product/customerlake-cdp Timestamps: 0:00 — Introduction 3:51 — Infinity Campaigns 6:19 — The Agentic CDP 7:30 — CustomerLake Overview 9:28 — Profile Agents Overview 11:57 — Profile Agents Demo 15:36 — Campaign Agents Overview 17:32 — Campaign Agents Demo 25:39 — Closing