Introducing CustomerLake: The Agentic CDP | Ali Ghodsi Databricks CEO at Data + AI Summit

Description

This week at Data + AI Summit, Databricks announced CustomerLake, a new Agentic Customer Data Platform (CDP) natively embedded in Databricks. CustomerLake brings core CDP capabilities, including Customer 360, identity resolution, audience building, campaign automation, activation, and personalization, directly into the lakehouse where customer data, AI models, and governance already reside. With CustomerLake, marketing and data teams work together on a shared, governed foundation to turn customer data into always-on, 1:1 customer experiences. Instead of relying on manual campaign work and disconnected systems, marketers can deploy agents that continuously analyze behavior, decide, and act, delivering intelligent engagement at enterprise scale without creating new silos, duplicating sensitive data, or adding martech complexity. Learn more: https://www.databricks.com/blog/introducing-customerlake-agentic-cdp