Channel Manager- EMEA

## Channel Manager at Unframe

Unframe is an AI-first startup helping enterprises bring LLM-powered applications to life. Backed by Bessemer, Craft, and TLV Partners with $50M in Series A funding.

### Role Purpose
Build, enable, and scale Unframe's partner ecosystem. Develop strategic partnerships (VARs, GSIs, MSPs and technology partners), drive sourced and influenced revenue, and ensure partners are effectively enabled to position and sell Unframe solutions. Work cross-functionally with Sales, Marketing, Product, and Customer Success.

### Key Responsibilities

Partner Strategy & Recruitment

• Develop and execute Unframe's channel strategy aligned to revenue goals
• Identify, recruit, and onboard high-value channel partners
• Build joint business plans with key partners
• Establish clear partner segmentation and coverage models

Enablement & Activation

• Create and deliver partner enablement programs (sales training, technical onboarding, certifications)
• Equip partners with positioning, messaging, and competitive differentiation
• Support partners in pipeline generation and deal execution
• Drive joint marketing campaigns and co-selling initiatives

Revenue & Performance Management

• Own partner-sourced and partner-influenced revenue targets
• Forecast channel pipeline and performance metrics
• Establish KPIs and reporting dashboards
• Ensure alignment between direct sales and channel teams

Cross-Functional Collaboration

• Work closely with Sales to ensure clean rules of engagement
• Partner with Marketing on demand generation programs
• Provide product feedback based on partner/customer insights
• Collaborate with Customer Success on joint account expansion strategies